Company Overview
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Here is the basic information about Trendyol.
Company Profile
| Company Name | Trendyol |
| Founded | 2010 |
| Founders | Demet Mutlu |
| Industry | E-commerce |
| Type | Private |
| Headquarters | Istanbul, Turkey |
| Key People | CEO Management- Averil WrightCEO Operation- Bahadir AyanCEO Office- Balam BinguiCEO Analyst- Batuhun TokinalpCMO- Erdem Inan |
| Area Served | Worldwide |
| Products | BeautyLifestyleFashionSportswearElectronicsHome Decors |
| Employee Number | ~1,000 |
| Revenue | $120 million |
| Website | trendyol.com |
Company History
The company started in 2010, and at that time, the company was one of the e-commerce platforms that focused on retail and fashion. The strategy was simple, to build a company that would one day be the largest e-commerce platform in the whole of Turkey.
Trendyol Group Companies
There are a couple of group companies of Trendyol to look after each and every sector.
Trendyol Tech
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This group is the core of the business, or you can say the research and development center. The Ministry of Industry and Technology approved this in 2019. The platform has expertise in a couple of areas, such as real-time data analysis, native language processing, deep learning, machine learning, data visualization, image processing, big data, and text simulation.
Trendyol Express
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This delivery network was founded in 2018 for smooth and better logistics service.
Dolap
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Dolap is basically there for second-hand trading, and it was founded in 2016. Later, in 2018, Trendyol acquired Dolap. The platform has more than 1.4 million sellers on this platform who actively use this platform.
From filling a market gap to becoming one of the e-commerce decacorns
Demet Mutlu founded the company in 2010, choosing the entrepreneurship path instead of continuing her MBA program at Harvard Business School. The Turkish entrepreneur is also the co-founder and investor of the mobile gaming company Peak Games, sold in 2020 to Zynga for €1.5 million and an overall acclaimed woman leader in the tech startup ecosystem.
Back in 2010, Turkey’s e-commerce industry was underdeveloped. Seeing this as an opportunity, Demet bootstrapped ~€250K to launch Trendyol. Today, the company is the country’s biggest e-commerce marketplace platform with more than a third (34%) of the market, followed by Hepsibuarda with 11%, according to Euromonitor data from 2020.
One of the drivers behind Trendyol’s growth is the surge in the online shopping market in the last few years. Online purchases in Turkey increased by 66% last year amid the lockdown, reports Bloomberg. They add that the company’s gross merchandise value has increased around 20 times in the past three years.
Becoming a decacorn is an achievement for the company, as well as the industry and the region. In Europe, in August 2021 there were 10 other marketplace and e-commerce decacorns, or ~16% of the total $10 billion-valued startups in the global ecosystem. Moreover, there are only 2 other decacorns in the fashion industry in Europe: Zalando, an online fashion platform based in Berlin, and Farfetch, an online luxury fashion retail platform based in London.
Trendyol is a privately owned enterprise
You won’t be able to find shares of Trendyol stock listed on any of the world’s public stock exchanges. This is because the owner has opted to keep this a privately held enterprise. Trendyol is an equity and venture capital-funded business that has provided stakeholders with the agreed-upon interests in the profits for the company, however, Trendyol has not disclosed any details about these agreements. They’re playing their cards close to the vest, and keeping the investor deals private. Regardless, Trendyol is a company to keep your eye on. We expect to hear a lot more about it in the months and years to come. Who knows? at some point, they may decide to take it public and open it up to other investors.
В чем особенности одежды Trendyol
Одежда из Турции привлекает внимание модников со всего мира. По объемам продаж страна уступает только Китаю, прочно занимает второе место в мире
Такая популярность не случайна. Производители уделяют особое внимание процессу создания каждой модели и выбору тканей для нее. Еще при разработке лекала мастер подбирает и ткань. Нередко материю производят специально для пошива партии одежды. Изготавливают же ее:
- из денима. Лучшая ткань для изготовления джинсов, брюк, юбок, шорт, костюмов, легкой верхней одежды;
- велюра. Приятная материя, которую используют для пошива роскошных нарядов. Бархатистая поверхность переливается. Используют велюр для пошива платков, платьев, рубашек;
- бархата. Структурная ворсовая ткань, которая подходит для изготовления костюмов, кофт, облегающих или свободных брюк, вечерних платьев;
- атласа. Подходит для создания как внутреннего, так и наружного слоя. Из атласа шьют платья, блузки, костюмы, сарафаны;
- батиста. Ткань, созданная на основе льна или хлопка, чаще всего используют ее для изготовления маек, топов, футболок, блузок, нижнего белья, которое тоже есть в ассортименте бренда;
- льна и трикотажа. Материя пропускает воздух, обеспечивает быстрый отвод тепла, потому подходит для производства платьев, костюмов, юбок, брюк, лосин, футболок, теплой одежды на флисе.
Выбирают для пошива праздничной одежды шелковый сатин, верхней – драп, полиэстер, полиамид. Синтетические материалы в чистом или смесовом виде используют для изготовления любых предметов одежды. Любое изделие, произведенное под брендом Trendyol, не разочарует покупателя.
Что отличает Trendyol
Trendyol выделяется среди других брендов на рынке своим уникальным и красивым дизайном. Основанная в 2010 году, Trendyol сначала продвигала дизайны других лейблов, прежде чем представить свой собственный.
Благодаря своему дальновидному подходу и приверженности моде Trendyol стал популярным выбором для многих покупателей. Их внимание к деталям, когда речь идет о дизайне и качестве, делает их отличным вариантом для тех, кто ищет что-то необычное. https://beta.pickaxeproject.com/axe id=EE9OHF6SV5SULZFWUMS5&mode=embed_gold
https://beta.pickaxeproject.com/axe id=EE9OHF6SV5SULZFWUMS5&mode=embed_gold
Trendyol has a three-member board of directors
The board of directors for Trendyol is made up of three members. These members provide advisement and direction for the executive leadership team. Aileen Lee is a founder and managing partner for Cowboy Ventures with three portfolio companies and one exit. She has founded one organization. Demet Suzan Mutlu is the chief executive officer and founder of Trendyol. She currently serves on one board of directors in an advisory role and she has founded one organization. Evren Ucok is a founder and managing partner of the Digital East Fund for Earlybird Venture Capital with one portfolio company. He currently serves on one board of directors in an advisory role.
Trendyol Investors
At the beginning stage, the company got a fund of $300,000 from Kleiner Perkins and Tiger Global. In 2014, the company got another investment from EBRD. 2018 was the year when Alibaba Group became an investor in Trendyol. After the investment from Alibaba, other companies such as EBRD, Caufield Byers, Kleiner Perkins, and Tiger Global withdrawal their investments.
Alibaba also acquired Trendyol’s 3 international shareholders. In 2021, the company raised a fund of $1.5 billion, and there were so many high-profile investors at that time. At the time of this fundraising, the valuation of the company was $16.5 billion. At the time of this fundraising, there were companies like SoftBank Vision Fund 2, General Atlantic, Princeville Capital, Qatar Investment Authority, and ADQ (UAE).
The company raised its fund with a valuation of $16.5 billion and became the first decacorn in Turkey.
Trendyol Business Information
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Before going into the details, let’s discuss a couple of information about the company.
- First of all, Trendyol provides a seamless e-commerce experience to both sellers and customers.
- There are more than 30 million customers who are associated with this platform.
- If we talk about sellers, then there are around 240,000 sellers.
- Trendyol is the first decacorn in Turkey, and right now, it is one of the most popular e-commerce platforms in the world.
- The platform has already digitalized the sellers, local manufacturers, and participation of women in the production and digital economy.
- The company mainly operates in Turkey and Germany.
- The e-commerce platform has more than 170 million items.
- Trendyol has offices in Istanbul, Amsterdam, Ankara, Berlin, Luxembourg and Izmir.
- The company delivers its products to 27 different European countries.
Creating a positive impact in the community
It’s not just Trendyol’s substantial growth in the regional and global ecommerce space that is attractive to investors, but its ability to do so while leaving a positive impact.
“We founded Trendyol to create a positive impact in the countries we serve,” says Mutlu. “We bring this into action by supporting the digitalisation of our sellers, empowering local manufacturers and advocating women’s participation in the digital economy and production.”
And that impact is tangible. Not only has Trendyol won the trust of more than 30 million customers, making it one of the world’s top ecommerce platforms, but it has helped to boost the growth of more than 90% of its 250,000 sellers and kickstarted the ecommerce businesses of more than 50,000 female entrepreneurs.
The company actively promotes local talent, small businesses, and sustainable sourcing, and runs the Fashion is Me program giving support and visibility to Turkish designers; not to mention working closely with local communities to support them through the entire supply chain.
They give back too, with numerous programs and initiatives, including the NGO Goodness Movement, support packages for SMEs on the platform affected by the pandemic, support to regenerate local forests, partnerships with animal rights groups to support stray animals, and sponsorship of everything from local art to sport, including of the Women’s National Football Teams.
Популярность Trendyol на рынке
Trendyol — один из самых популярных сайтов электронной коммерции в Турции, и его популярность в Европе быстро растет.
Согласно данным за декабрь 2022 года, Trendyol занимает 1-е место в категории «Электронная коммерция и покупки» > «Торговая площадка» и 176-е место в мире.
Компания также заключила соглашения о привлечении 1,5 миллиарда долларов от различных инвесторов, включая китайского интернет-гиганта Alibaba.
Эти значительные инвестиции говорят о популярности бренда и его растущем влиянии в отрасли. Более того, стремление Trendyol сделать моду доступной и доступной для всех в Турции было чрезвычайно хорошо воспринято их продвинутыми в моде клиентами, что еще раз демонстрирует его широкую популярность.
Frequently Asked Questions (FAQs):
Here are some interesting questions and answers about Trendyol Turkey that most people ask.
Q1. What Brand Is Trendyol?
Ans. Trendyol is a Turkey-based company that is an e-commerce platform. The headquarter of this company is in Istanbul, Turkey. There is a Trendyol Group Structure that the company operates. Demet Mutlu was the person who founded this company in 2010. Trendyol is a private company that specializes in the retail and fashion sector.
Q2. How To Shop Trendyol?
Ans. Here are the steps that you need to follow when it comes to shopping on Trendyol.• First, you need to search through departments, like what you really want to buy.• Now, save the item to your cart. You will get to know every important information regarding the product.• Next, it is time to fill up the shipping address.• There are different options for payment, so select the one you are comfortable with.• Now, confirm your order and place it.
Q3. What Does Trendyol Sell?
Ans. Trendyol is a Turkish company that was launched in 2010. It is one of the biggest online marketplace or e-commerce platforms in Turkey. The platform claims to have more than 223.70 million visits every month. There are so many products that you will find on this platform. Moreover, the platform focuses on beauty, sportswear, fashion, and electronics products also.
Преимущества покупок с Trendyol
Покупки с Trendyol предлагают множество преимуществ для клиентов. Сайт имеет точную поисковую систему и предлагает бесплатную доставку при заказе на определенную сумму.
Кроме того, у Trendyol есть программа Elite с эксклюзивными скидками и вознаграждениями, которые помогут вам сэкономить еще больше.
Кроме того, они предлагают высококачественную продукцию от всемирно известных брендов по доступным ценам. Это означает, что вы можете быть в курсе последних тенденций моды, не нарушая банк . Кроме того, клиенты часто довольны уровнем обслуживания клиентов, которое они получают от Trendyol, что делает их покупки в Интернете еще более приятными.
Trendyol: Reasons For Success
So, what are the reasons that a start-up from Turkey has become one of the largest e-commerce platforms in the world?
- The first thing is that the platform offers affordable and cheap products, so it has gained popularity so easily.
- This is one of the startups that focuses on multi-brand fashion and, at the same time, the fashion online store.
- There are selected categories in the products, and it is called the Trendyol Marketplace.
- There is another focus of the platform, which is on sustainability and circularity. There are already pre-owned goods, and users can trade second-hand products as well.
- There is another reason which is instant delivery. And it is called the Trendyol GO.
- It is also a reliable logistics company which is called Trendyol Express.
Trendyol is growing in the workforce
Trendyol is presently the largest Turkish internet employer. Its massive size requires the use of large teams for its multiple business arms. The company employs over 2,000 workers in its various divisions. We recently learned that the company has multiple job openings for candidates living in any part of the country of Turkey. The job is full-time and is titled Developer in Test. It’s a remote position that does not require workers to report daily to an office. Requirements are for experience in engineering, technology, and product engineering. The advertisement that Trendyol posted recruiting for new workers states emphatically that they are a tech company looking for talent. Workers are promised a fast-paced environment in a company that is forward moving. It’s a job that requires skill, teamwork, and a personality that is driven to accomplish goals quickly.
Eldorado.ru
Со словом «Эльдорадо» в современной России чаще всего ассоциируется крупная торговая сеть по продаже разнообразной электроники и бытовой техники. Ее торговые точки присутствуют практически в любом городе страны. А виртуальная торговая площадка Eldorado.ru уже несколько лет прочно оккупировала просторы Internet. В каталоге магазина больше 110 категорий товаров, а суммарное количество лотов, выставленных на продажу, превышает 20 тысяч.
Зайдя на сайт можно не только найти нужную вещь, но и получить значительные скидки в период действия акций, принять участие в бонусной программе, заказать доставку товара домой или в ближайший к дому оффлайновый магазин. Продукция, выставляемая в магазине имеет привлекательную цену, особенно, если продается по акции.
Aliexpress.com
Это крупный китайский интернет магазин, принадлежащий корпорации Alibaba Group. Его основатель бизнесмен из Китая Ма Юнем, который в 1999 году со своими партнерами зарегистрировал сайт Alibaba.com (виртуальная площадка для организаций). Непосредственно же сам AliExpress.com предназначен для розничной и мелкооптовой торговли. Самый популярный магазин предлагает широчайший ассортимент:
Еще советуем почитать: Рейтинг самых читаемых в России книг
- электроника;
- ювелирные украшения и бижутерия;
- товары для автомобилей;
- одежда и обувь;
- часы;
- сумки;
- товары для сада и дачи;
- спортивные товары;
- товары для здоровья и красоты;
- детские вещи различных товарных групп и т.п.
Покупая товар на этом ресурсе, клиент получает протекцию от недобросовестных продавцов. Если товар не доставлен в оговоренный срок, что человек получает право возврат полной стоимости оплаченного через платежный сервис AliExpress.com товара.
Trendyol plans to continue expansion
Trendyol is so large that it is hard to fathom its size and level of success, but it’s just the beginning for the startup. We recently learned that Demet Suzan Mutlu has plans to further expand the Turkish operation to a global company. Trendyol is making investments in a nationwide infrastructure at the present, with an expansion of its digitalization of SMEs in Turkey, logistics, infrastructure, and technology, but she alluded to the possibility of creating new export channels for manufacturers and merchants in Turkey. With their sights set on international/global expansion, the e-commerce startup could likely become the largest in the world, but only time will tell.
Growing the business – from dining table to decacorn
After studying at New York University, where she graduated with the highest GPA in the economics department, Mutlu spent time working in brand management for companies like Altria, Procter & Gamble and Reckitt Benckier, in Switzerland, Japan, the US and Turkey, before beginning her MBA at Harvard Business School in 2008.
Spotting a gap in the fashion ecommerce market in Turkey, she took a punt, dropping out of Harvard and bootstrapping US$300,000 of her own funds to set up shop – launching a platform aimed at making fashion accessible for everyone.
The punt paid off with Trendyol reaching US$150m within the first 16 months and growing to become Turkey’s leading ecommerce platform – evolving from a marketplace to a ‘superapp’ by combining its marketplace platform with instant food delivery through its own courier network (Trendyol Go), digital wallet (Trendyol Pay), and Turkey’s leading second-hand C2C channel (Dolap).
The Trendyol group has seen its valuation skyrocket by over 20 times in the last three years.
This exponential growth is thanks in part to a surge in online buying in Turkey (66% in 2020) during the pandemic – but is largely thanks to Mutlu’s visionary leadership, hard work, and what she calls having “the right ingredients”.
“I’ve built my finance skills, I’ve built my ability to raise funding from VCs, my ability to understand consumers, my ability to manage people, the ability to write a business plan, the ability to understand operations, to build a supply chain.”
5 Trendy Fashionable Pants for Women
As the winter season descends upon Bangladesh, it brings with it a need for warm and cozy clothing that doesn’t compromise on style. One essential item for every woman’s winter wardrobe is a selection of comfortable and stylish pants that can withstand the cooler temperatures.
Daraz-online shop offers trendy designs of ladies’ pants of all brands in Bangladesh at the best price. Check out the new collection of pants for women both formal and casual wear.
1. Classic Elegance with Straight-Leg Trousers
Tapered trousers are a timeless classic that continues to make waves in the fashion scene in Bangladesh. These pants are designed to flatter your figure while ensuring maximum comfort. With their slimming effect and versatility, tapered trousers can be dressed up or down to suit various occasions. Whether you’re heading to the office, attending a formal event, or going for a casual day out, these pants are the perfect choice for women looking to add a touch of elegance to their attire.
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2. Cozy Fleece-Lined Jeans
Fleece-lined jeans are a modern twist on the classic denim look. These jeans feature a soft, warm lining on the inside, providing insulation against the cold weather. Fleece-lined jeans are perfect for those who prefer the rugged style of denim but want to stay warm during the winter. They can be dressed up or down, making them suitable for various occasions in Bangladesh’s winter months.
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3. Versatility Redefined with Palazzo Pants
Palazzo pants have taken the fashion world by storm, and for good reason. These wide-legged trousers are not only incredibly comfortable but also exude an air of sophistication. In Bangladesh, palazzo pants are a popular choice among women who want to strike the perfect balance between comfort and style. Whether you pair them with a traditional kameez for an ethnic look or opt for a trendy blouse for a more contemporary style, palazzo pants are a must-have addition to your wardrobe.
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4. Comfy and Casual with Joggers
Joggers have transcended their athletic origins to become a stylish and comfortable choice for everyday wear. In Bangladesh, where the lifestyle is often busy and on the go, joggers provide the perfect balance between relaxation and fashion. Pair them with a loose-fitting top and sneakers for a laid-back look that’s ideal for running errands or meeting friends.
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5. Trendy Velvet Leggings
For a more casual yet fashionable look, velvet leggings are an excellent choice. These soft and stretchy pants offer both warmth and comfort. Velvet leggings can be paired with oversized sweaters or long tunics for a chic and relaxed winter outfit. They are perfect for casual outings, gatherings with friends, or simply lounging indoors while staying cozy and stylish.
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Winter in Bangladesh doesn’t mean you have to sacrifice style for warmth. By exploring different types of winter pants such as woolen trousers, corduroy pants, velvet leggings, fleece-lined jeans, and winter-friendly palazzo pants, you can stay snug and stylish throughout the season. The key is to choose pants that suit your personal style and the specific occasions you’ll be attending. With the right combination of winter clothing, you can embrace the cooler weather in Bangladesh while looking your best.
You can also find comfortable summer dresses for women and the best office outfit ideas for women in Bangladesh.
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Supporting women and young people in tech and entrepreneurship
Herself a young woman in tech, Mutlu is especially passionate about supporting women and young people and is active in getting more women into tech and entrepreneurship.
As well as delivering an education scholarship for university students, Trendyol runs a Future is Women program promoting women’s participation in the digital economy – providing entrepreneurship and ecommerce training to 3,000 participants over three years.
Mutlu is equally supportive of women within her own 1,200-strong workforce, marking Turkey’s largest internet services-based employer, where half of the leadership roles at Trendyol are held by women and overall, 55% of the workforce are female.
Her passion for promoting greater inclusion and support for women in the workplace extends beyond the company – as a Young Global Leader for the World Economic Forum since 2016, she helps to envision and promote a future where more women join the workforce and get into STEM.
Mutlu’s inspiring leadership, business acumen, and influence in shaping her industry have garnered her international recognition, from being named in Fortune’s Powerful Top 50 Women and Economist’s Woman of Entrepreneur of the Year (2019), to securing a Business of Fashion 500 Award, being chosen as a Global Shaper by WEF, and listed as one of Europe’s 50 Most Inspiring Women in Technology.
Trendyol is not the only successful company the 41-year-old entrepreneur has scaled from scratch, however. One year after founding Trendyol, she became a co-founding partner and investor in Istanbul-based Peak Games, which grew into a leading mobile gaming company becoming Turkey’s first billion-dollar startup. Peak was acquired by US gaming giant Zynga in a US$1.8bn deal in 2020 – marking the biggest exit for a Turkish technology startup and the second biggest for a tech company in the MENA region.
An advocate for entrepreneurship, she has invested in several other tech companies globally too, including Doktorsitesi.com, a Turkish medical portal.
Trendyol has a healthy monthly download average
Trendyol offers a variety of apps for download by its users. The most popular apps it provides are Trendyol-Online AI, isveris, Trendyol Satici Paneli, and Modagram. The total number of monthly downloads for the past thirty days was 1,792,112, which reflects a 4.78 decrease in the number of monthly downloads. The apps are most frequently downloaded from Google Play and Itunes Connect. It is worth noting that the monthly downloads of the app reflect the number of new or returning customers for Trendyol as others already have and use the app that no longer needs to make the downloads. This suggests that the company is growing its customer base by more than 1.78 million new users every month, and sometimes even more. It is no small wonder that it has grown to be the largest e-commerce provider in all of Turkey.
ТОП 10 зарубежных интернет-магазина одежды:
1. LaRedoute
Главной особенностью магазина является наличие отдельной коллекции вещей для полных людей. Ожидать заказанный товар покупателям приходится в среднем неделю
Но при заказе важно обратить внимание на то, что российские и французские размеры могут не совпадать
Покупателей также приводит в восторг бесплатная доставка и регулярные скидки и подарки для постоянных клиентов.
3. Aliexpress
Здесь одежду и другие предметы заказывал практически каждый человек, так как цены в нем гораздо ниже, чем в реальных магазинах и на других сайтах. К тому же, при желании можно увидеть множество отзывов и фотографий приобретенных товаров людьми, которые выкладывают их на просторы интернета.
4. Macys
Пользователи оставляют положительные комментарии по поводу постоянного раздела скидок, который регулярно пополняется новыми товарными позициями.
5. Debenhams
В этом онлайн-магазине покупателям предоставляется огромный выбор вещей для детей, подростков, женщин и мужчин.
Дополнительно в каталоге можно увидеть технику и спортивные товары.
Сайт пользуется немалой популярностью также благодаря отдельным страницам со свадебными одеяниями и предметами гардероба от мировых дизайнеров.
6. UrbanOutfitters
Специальный магазин для любителей брендовой одежды нравится покупателям за присутствие в каталоге огромного количества популярных марок. При этом стоимость предметов гардероба не такая уж и большая. Но главным достоинством является возможность доставки в Россию и соседние страны напрямую.
7. Gap
Магазин с одеждой для людей любого возраста и пола привлекает внимание покупателей широким ассортиментом товаров, проходящих оценку стилистов. В целом, данный сайт весьма неплох, но единственным нюансом является отсутствие доставки в РФ и Украину, из-за чего клиентам приходится использовать посредников
8. Modcloth
Сайт для тех, кто предпочитает старину, занимается продажей как современных, так и винтажных предметов гардероба. При этом в каталоге нет ни единой подделки. Также покупателям нравится отдельный раздел, куда можно выложить собственное фото с приобретенной вещью. А если товар не подойдет по размеру или просто не понравится, его легко можно возвратить обратно в течение месяца.
9. Yoox
Интересный сайт с большим выбором одежды, как и предыдущий, специализируется на распространении современный и винтажных вещей. Здесь возможно приобрести действительно красивые предметы гардероба по приемлемым ценам для любого человека. Единственный минус – доставка (обходится в 1000 рублей, а ждать появления товара в РФ приходится около 3 недель).
10. Marks and Spencer
Виртуальный магазин одежды, нижнего белья и подарков для любого мероприятия славится неплохим выбором и высоким качеством товаров. Большинство элементов гардеробы выполнены из натуральных материалов, что также можно отнести к достоинствам. Но при этом магазин имеет один минус – на территорию России доставляется лишь часть товаров каталога.
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